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What is artificial streaming and how do I avoid it?

Artificial streaming might sound like a shortcut, but it can destroy an artist’s career. Here’s why it matters — and how to avoid it.

Updated over a week ago

Artificial streaming can put your entire catalog at risk. Here’s how to stay safe.

Stores identify artificial streaming as any stream that doesn’t reflect genuine user intent. In plain terms: if someone is trying to manipulate a stores stream system for extra plays, it’s artificial — and it’s against the rules.

🚫 Examples of artificial streaming include:

  • Streams generated by bots, scripts, or click farms

  • Paying for placement on suspicious or “guaranteed stream” playlists

  • Using services that promise follower or play count increases

You might think this helps boost your profile, but it can actually do the opposite.

⚠️ The risks are serious:

  • Stores can withhold royalties

  • Your music could be removed from platforms entirely

  • You could be permanently penalized by stores and be removed from Playlists, Search Results and other discovery methods.

  • You could even be charged directly by Spare Music for this activity.

Artificial streaming doesn’t just hurt you — it hurts the whole community of artists who work hard for every play.

📘 Learn from Spotify directly:

Read the Spotify for Artists Artificial Streaming Guidelines to understand what to avoid and how to keep your promotion strategies safe and compliant.

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