Your release date is the day your music goes live in stores.

Each plan has a minimum notice. The Free plan needs at least 9 days, and paid plans need at least 48 hours (2 days). Dates sooner than that are grayed out in the calendar. If you choose a date that’s too soon, you’ll see Delivery date not possible due to selected plan. when you continue. Choose a later day.

Hover over or tap the help icon next to Go-live date to see the number for your plan. Select Upgrade to see plans that allow an earlier date.

We calculate release dates in UTC (Coordinated Universal Time), which can differ from your local time. For example, 11:41 pm on Wednesday in Toronto is already Thursday in UTC.

A note beside your date shows how many days out it is. We recommend at least 2 weeks, even if your plan allows less. Some stores take up to 2 weeks to sync, and we usually review a release within 2 business days. A longer lead time also leaves room to pitch before release day.

If your date is close, the Review step may warn that the pitching window is tight, with Push the date →. Stores process at different speeds, so with a short lead time your music may not reach every store on the same day. Many releases come out on a Friday, the usual new-release day in stores.

If your music has been out before, tell us when it first came out.

We keep the original date in stores, so your release history isn’t lost. Play counts carry over if your ISRCs (the codes that identify recordings in stores) match, so enter the same ISRC on each track.

If a draft has been waiting a while, check the release date on the Review step. If it has passed or is too close, select Push the date →, or Edit → next to the release details, and choose a new date.

Next: Send your release for review.