Good question. This can be down to a number of reasons. Let's go through some of the more common ones:
- It is actually live but stores put it onto the wrong profile. If this is the case, don't panic, we've got your back! Just hit up support, we'll locate the release and if needed, move it to the correct artist profile.
- It's 00:01 in the morning. Stores put releases out at specific times in the day and don't normally release them right as it turns your release date. This is possible in some stores if you do timed releases, my assumption is you didn't. Wait until a little later on in the day and you should be good!
- Your album got rejected. We did email you and let you know well in advance of this.
- Stores just haven't indexed it yet. We see this a lot! If you did a 48-hour release or something similar, it can take stores a few days to start putting it in search results.