Stores get very busy over the holidays. If your release date is between November 27, 2026, and January 1, 2027, your release needs to reach stores by the dates listed below.
Release date | Delivery deadline |
November 27, 2026 | November 20, 2026 |
December 4, 2026 | November 27, 2026 |
December 11, 2026 | December 4, 2026 |
December 18, 2026 | December 11, 2026 |
December 25, 2026 | December 18, 2026 |
January 1, 2027 | December 25, 2026 |
Releases delivered after them may not be available on your release date.
Send for review early
Our team reviews every release before sending it to stores, usually within 2 business days. Send yours for review a few days before its deadline so there's time to fix anything we flag.
